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The latest edition of the Pulse Report, which tracks data from September 21 to October 4, shows interest in travel continues to rise across the majority of markets, with bookings following […]

No travel sector was left unaffected by COVID-19. But, less clear are the shifts in consumer behavior and the impact on organic search intent

You’ll see the percentage of open hotels with availability and flights operating at the city level based on Google Flights and Hotels data

This data can also be used to reach previous and new guests and grow your customer base through remarketing lists for search ads (RLSA)

Recovery timing and booking volume will vary based on business-specific factors, like hotel locations and property types, so act on your own data

Whilst the hospitality industry has seemingly stepped back from digital marketing efforts, Google is moving along with updates to their search algorithms.

While consumer expectations and confidence will be a big driver of mid-to-late recovery trends, the first signals leading to initial demand growth will be policy change

We believe some US metros may be approaching a “floor” in terms of demand based on declines in hotel search traffic beginning to flatten after the CDC and US govt advised size limitations

While the overall declines in search behavior and the rise of cancelations present headwinds for all travel marketers, pockets of opportunity still exist

Hotel search engine marketing is important to understand so that you can drive more traffic to your website and increase the number of bookings throughout the year.