sales

At the end of the day, there are just four ways to grow group business as a caterer or hotelier. Increase the number of clients you serve Increase the frequency […]

Getting the right group business in your hotel at the right time for the right rate requires a holistic approach from your entire hotel operations team. In the current environment, […]

Achieving group and meetings revenue targets can make or break your property’s annual performance. But most hotel group sales departments lack consistent, effective marketing support and are forced to generate […]

At a time when powerful technology is changing the game, revenue management professionals need to reinvent themselves by stepping outside of their comfort zone by bringing revenue, marketing and sales […]

100+ months of continuous RevPAR growth has the hotel industry riding an unprecedented high. Meanwhile, group demand continues to grow as we round into the year ahead and, to cap […]

Airlines promote seat upgrades to enhance a flight experience, and McDonald’s has been upselling its customers for years simply by asking, “Do you want fries with that?” In hospitality, upsells […]

Upselling and cross-selling. To some ears they may sound like buzzwords, but in essence they’re about knowing your product and guests, and getting your timing right. NB: This is an […]

Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from. Are your guests individual or group travelers? […]

The hospitality industry is enjoying its longest expansion and healthiest growth in a generation, yet some troubling trends are beginning to surface that threaten profitability and overall performance. One of […]

Did you know that online reviews can be used as a sales tool? While many hoteliers recognize that a great online reputation is vital to the sales team, few sales […]