reviews

The way you respond to reviews can impact your hotel’s visibility, affect your credibility among potential guests, and even influence bookings

The “weighted by recency” approach in the review score update shifts focus to prioritize recent feedback, offering a current view of guest experience

The top 10 emerging trends, including AI-driven guest communication and focus on recent reviews, will reshape reputation management in hotels

By responding thoughtfully to reviews, you demonstrate your commitment to customer satisfaction and show potential guests that you value their opinions

Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels

Leveraging high season reviews can keep your property top-of-mind and thriving even during quieter months. Here’s how and why it matters

Hotels that excel at turning guest feedback into actions foster a feedback-driven culture, one that encourages continuous improvement

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

The way your hotel ranks on those OTAs can make or break your visibility. But it’s not as simple as having the lowest price or the most reviews

The importance of ratings and reviews in the hospitality industry cannot be overstated and it’s no different with an OTA