reviews
What Should you be Asking your Post Lockdown Guests
Understanding how the changes you have made in your business have impacted on your guests experience has never been more important
Google Reviews are Back: How Does This Affect my Hotel?
During insecure times, information is key. Whether Google, TripAdvisor, or any other reviews site, communication is vital to reassure and set expectations
Hotel Recovery Strategy: Preparing for a Post Crisis World
Make organisation a priority during this downtime and audit your marketing assets. Salvage what you can from the current situation but push your team to create a robust comeback strategy plan
How is COVID-19 Affecting my Hotel Reputation? Three Tips to Stay in Control
If surveys are part of your guest experience management strategy, leverage this reputation tool to find out how clients felt during their stay: did they feel well informed?
Guest Reviews – Spotlight On A Downward Trajectory
We investigated the state of reviews in some of the most affected European countries, Italy and Germany, as well as the recent situation in the U.S., to see how each is currently developing
Has Social Media Become the New Improved Version of Word of Mouth?
You must know what guests are saying on social media and in online reviews. Hotels should employ social listening or online reputation tools to proactively search, understand and then take action
How Hotels Can Leverage ‘Social Proof’ to Increase Direct Bookings
Social Proof is a shortcut to decide how to act. Showcasing social proof on your hotel’s website can be your best friend when it comes to engaging online visitors and converting them into guests
How to Improve Your Customer Satisfaction with Net Promoter Score?
Incorporate NPS into your hotel guest satisfaction strategy to get a real indicator that is simple and effective. It is for this reason that the biggest companies adopt it (Apple, Google, Amazon, etc.)
Google My Business Reviews Directly Correlate to Your Hotel’s Conversion Rate
So, your hotel has a substantial number of reviews and a great star rating, now what? Reply! Enterprise businesses are hovering around a 10% reply rate
Rate and Reputation: Understanding Your Hotel’s True Worth
In the age of data proliferation and value transparency, it is imperative hotels utilize their reputation performance to enhance pricing capabilities to realize new revenue opportunities and drive rate