reviews

We outline in 7 simple steps how to improve your ranking on TripAdvisor, so that your property stands out from the competition

If your hotel lacks an adequate number of customer reviews, form a strategy to solicit feedback to improve your online reputation

Complex – there is no better word to describe today’s booking process. Year on year, travelers’ expectations are evolving, and so is their purchase journey

The more data you can connect to understand how it affects your performance, guest experience, and revenue, the better

In the summer of 2022, the platform that collects most reviews remains Booking with 53%. It is followed by Google (16%), TripAdvisor (9%) and Facebook (2%)

If a consumer suspects any of your positive hotel reviews are fake, they’ll lose trust in other positive reviews and assume negative reviews are true

Guest reviews are an essential part of the booking process. Don’t ignore the feedback you receive. Make the most out of it, and more bookings will come

The key is identifying all stages of the guest journey where you can create opportunities to generate more revenue and increase your profit margins

Responding to guest reviews can differentiate one hotel from another. Being responsive to guest feedback comes with many benefits. Here are some examples:

The importance of online reviews stems from a very simple idea: people trust the words of others more than the company itself; the data confirms this