revenue

tree line room reflecting the rise of experiential hospitality and the challenge to drive revenue and profit with high occupancy

Experiential Hospitality and the Levers to Drive Revenue and Profit

Experiential hotels typically run occupancies over 90%. So there is little optimization from volume. Where do we find levers to drive Revenue and Profit?

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Leverage Personalization for More Cost Effective Direct Bookings

Focusing on improving guest satisfaction through personalization, independent hotels can earn recommendations leading to a steady stream of direct bookings

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Revenue Management: It’s Not Just for Revenue Managers Anymore

Revenue management is not just Excel spreadsheets and data analysis. Nor is it a magic discipline that only special people should have access to

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Perfecting Your Hotel Gift Voucher Strategy

Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests

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RFP Responses (Pt 2): How Turning Down an RFP Can Still Drive Sales

Coming in a close second among planner frustrations was the lack of information in the rfp responses they did receive

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Take Direct Bookings Through Facebook

Now it’s time to get an even bigger return on those efforts by sending Facebook users straight to your online booking engine

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Revenue is Created Locally, Why the Obsession with Centralization?

The principle that “all revenue is created locally” is a compelling rationale for leaning towards decentralization for hotel revenue-generating functions

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RFP Responses (Pt 1): Why Hotels Should Reply to Every RFP

Every RFP is an opportunity to build relationships and generate revenue. This is an essential mindset executives need to instill in their sales teams

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coloured strands coming together to make the shape of a head reflecting the merging of ai chatgpt and machine learning with the human element

How to Make the Most of AI and ChatGPT at Your Hotel

While AI and natural language models like ChatGPT are still in their early stages, it’s already worth exploring the benefits they offer

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sign post saying same old way or something new reflecting the need for hotels to flip the script and understand how to maximize hotel revenue

From Inventory to Customer, The Evolution of Hotel Commercial Strategy

By assimilating these dimensions, a robust multidimensional data model emerges, empowering Revenue Managers and Commercial Strategists

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