revenue
Experiential Hospitality and the Levers to Drive Revenue and Profit
Experiential hotels typically run occupancies over 90%. So there is little optimization from volume. Where do we find levers to drive Revenue and Profit?
Leverage Personalization for More Cost Effective Direct Bookings
Focusing on improving guest satisfaction through personalization, independent hotels can earn recommendations leading to a steady stream of direct bookings
Revenue Management: It’s Not Just for Revenue Managers Anymore
Revenue management is not just Excel spreadsheets and data analysis. Nor is it a magic discipline that only special people should have access to
Perfecting Your Hotel Gift Voucher Strategy
Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests
RFP Responses (Pt 2): How Turning Down an RFP Can Still Drive Sales
Coming in a close second among planner frustrations was the lack of information in the rfp responses they did receive
Take Direct Bookings Through Facebook
Now it’s time to get an even bigger return on those efforts by sending Facebook users straight to your online booking engine
Revenue is Created Locally, Why the Obsession with Centralization?
The principle that “all revenue is created locally” is a compelling rationale for leaning towards decentralization for hotel revenue-generating functions
RFP Responses (Pt 1): Why Hotels Should Reply to Every RFP
Every RFP is an opportunity to build relationships and generate revenue. This is an essential mindset executives need to instill in their sales teams
How to Make the Most of AI and ChatGPT at Your Hotel
While AI and natural language models like ChatGPT are still in their early stages, it’s already worth exploring the benefits they offer
From Inventory to Customer, The Evolution of Hotel Commercial Strategy
By assimilating these dimensions, a robust multidimensional data model emerges, empowering Revenue Managers and Commercial Strategists