revenue
The Disappointment Tax: Profits Can Pivot on Social Reviews
Because of the reach of these channels and the influence they have, negative ratings and reviews have a disastrous impact on a hotel’s financials
The Art and Science of Hotel Budgeting: Time for a Rethink?
Most hotels overdo budgeting and discover that budgets deviate from actual performance as the year progresses
Total Revenue Management: No Chance Without Group Data
Despite being an essential part of the hotel, group sales have often been overlooked as an area to implement traditional revenue management strategies
6 Impactful Ways to Adapt Your Hotel to Climate Change
Climate change isn’t coming anymore. It’s here. This year, we’ve seen record-breaking temperatures, devastating wildfires, unusually aggressive storms, and unprecedented flooding around the globe. NB: This is an article from […]
Has The Sustainability Topic Reached Marketing and Revenue Teams?
We ask if the focus around sustainability has made it way into the Marketing and Revenue teams. Does it form any part of the weekly strategic discussions
The Impact of OTAs on Hotel Revenue Management
We explore how OTAs influence your revenue strategies and reveal insider tips to help you thrive in this dynamic environment
Revenue Management Systems: The Key to Unlocking Hotel Success
Ensuring optimal pricing, predicting market flux, and providing strategic insights, a Revenue Management System aids hotels in carving out a distinct niche
The Potential Impacts of Ignoring Your Hotel Price Competitiveness
In this discussion we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness
Some Upsell Revenue is Better Than Others
If you want to maximize profitability, the key is to focus on and invest in upsells with a favourable cost-to-revenue ratio
Transactional Marketing vs Relationship Marketing in Hotel Industry
Relationship marketing can be on the opposite side of transactional marketing. It focuses on building long-term connections and loyalty with guests