revenue
5 ways your hotel should be managing room rate
How can you use revenue management strategies to get ahead in today’s increasingly competitive landscape? By keeping a close eye on the local competition. Among other things, your hotel should […]
Why You May Need to Change Your Competitive Set Now
To maintain the confidentiality of hotel data, STR imposes certain restrictions on the hotels for which it will provide competitive set data. The Marriott-Starwood merger is shaking up the world […]
Towards A Smarter Distribution Strategy
Has profit growth in the accommodation sector kept track with ADR or revenue growth? Doesn’t look like it. Undoubtedly costs are rising and eating into profit, but some of these […]
Clear Sailing Forecast for Europe’s Business Travel Market
Western Europe’s business travel spending is projected to increase to $211.2 billion USD in 2016 and top out at $225.6 billion USD in 2017, 6.3% and 6.8% growth respectively. Those […]
Hotel Marketing & Online Revenue Optimization Super Metrics
Analytics metrics have evolved over the past few years. In my last article, I discussed the dinosaur metrics that have fallen in value since the last mass extinction event. Since […]
How to show value of revenue management to owners
From significant capital costs in construction or asset acquisition to ongoing operating costs, hotels come with a hefty price tag – just ask any hotel owner. In today’s competitive […]
HotelSoft pushes revenue management tool
Hotelsoft claims to be a next generation, cloud-based software and services company, providing revenue management tools for hotels. The company is based in the San Francisco Bay Area and has a […]
Five reasons your CRM isn’t actually increasing sales
A B2B technology report from Informatica revealed that 25% of marketers don’t know their lead conversion rates, largely because they don’t have the right CRM strategy, which limits sales growth […]
The future of hotel groups’ loyalty programmes
Up to now, hotel groups’ loyalty programmes have been about encouraging repeat bookings with the offer of points and access to higher membership tiers – much like airline frequent flyer […]
Revenue Management: Decisions vs Recommendations
In today’s world of innovative technology, it’s interesting to think about the automated outputs of our industry’s revenue management systems. In fact, a recent conversation around a colleague’s experience with […]