revenue

Did You Leave Your Revenue Technology in the Stone Age?

Do you know how many devices are currently “hooked up” to your in-home Wi-Fi? Go ahead and count up your phones, laptops and TVs, perhaps a smart speaker or thermostat, […]

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Generating Group Business with Hotel Data is Easier Than You Think

What do successful weekly Smith Travel Research (STR) reports across regions and hotels have in common? A well-executed group strategy, which answers the question, “What amount of group business, along […]

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Beyond RevPAR: Understanding Total Group Revenue for Hotels

Once upon a time, group business was essentially a filler for the guest rooms that transient business didn’t occupy. In today’s world of all-time occupancy highs,1 group business tells a different tale. […]

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7 Psychological Pricing Tricks for Hotel Revenue Managers To Try

In the chaotic universe that is the daily life of Hotel Sales and Revenue Management, it can often be difficult to think of creative ways to approach pricing. Even though […]

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Most Morning Meetings Miss Most Important Information

The morning meeting is a mainstay in almost every hotel. All the key department managers and leaders gather, usually in the front office or sometimes an in-house meeting room, to […]

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rms hotel travel tech mindset and importance of machine learning to hotel revenue management

The Role of Emotional Intelligence in Revenue Management

While writing extensively on Total Revenue Management over the last months, there was one subject that always felt germane and inseparable from the efforts of any Revenue Management professional to […]

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The Power of Personalization: Customer-Choice Pricing

OTAs may help hotel-room shoppers find the best price, but at what cost? Sure, everyone loves a good deal, but let’s not forget that people will pay more for the […]

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Is Revenue Management Technology Actually Holding Hotels Back?

An overwhelming theme in 2018 is that hotel pricing power seems to be a thing of the past. More people are traveling and staying in hotels than ever before, but […]

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Non Pricing Strategies To Increase Your Profits

Any Revenue Manager should have a set of strategies that optimise revenue and profits for their hotel. These strategies include both dynamic pricing and non pricing methods. NB: This is […]

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Do You Know Your Hotel’s Optimal Business Mix?

As the number of hotel distribution channels, marketing tools and rate types increase—and the cost for each booking varies—so does the need for determining a hotel’s optimal business mix (OBM). […]

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