revenue

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Casinos: Boost Revenue with a Flexible Reinvestment Strategy

Until recently, marketers and casino revenue managers have largely looked past nuanced reinvestment calculations, because the only goal was filling the hotel and, ultimately, the casino.

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Revenue Management to Revenue Strategy: The Changing Role of RM in Hotels

Modern revenue management has transitioned from a short-term, myopic tactical focus to developing long-term, big picture strategies for both transient and group business.

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Hotel Pricing and Room Rate Optimisation: The Complete Guide

Each individual property will have a pricing strategy that works for them but there are common practices across the industry that can be applied to your business.

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How To Think About Upselling: Guest Engagement, Intelligence, and ROI

Some properties still view upselling through a traditional lens – using the same well-worn tactics that have been around for, well, forever. But upselling has evolved, namely in technology.

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In Europe, Driving F&B Margins a Game of Inches

There was a time when food and beverage within the hotel space was viewed as a necessary evil. Hotel guests were lucky if they awoke to a continental breakfast and […]

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Top 5 Hotel Room Pricing Strategies Every Hotel Owner Must Know

Determining the right hotel room rate is not easy. This whole game of hotel room pricing strategy becomes quite complex as you need to consider several factors that impact your room pricing

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How Many Rooms Is Too Many? Per-capita Demand and the US Hotel Cycle

Whenever the next recession does hit, per-capita demand is likely to decline modestly, recover quickly, and exceed the prior peak in relatively short order.

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Negative RevPAR, Expense Uptick Pulls Profit Down in Mainland Europe

Mainland Europe hotels have seen better months. A 5.0% decline in average room rate dropped RevPAR 3.2% in July, and with total revenue not faring better, GOPPAR was down 9.4% YOY,

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How Analytics Can Drive Your Hotel’s Revenue Performance

Analytics help hoteliers make better use of their data, enhancing the effectiveness of their forecasting capabilities to explore, predict and optimise revenue.

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Leveraging Data to Sell Add-On Products and Services

Whether data is extracted from a PMS via guest billings or marketing data showing how guests prefer to engage with your property, it’s clear it holds the key for increasing ancillary sales

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