revenue

We explore the top five most frequent questions about landing pages, and share insights that will help boost conversions, direct bookings and grow revenue

A remarketing plan helps you connect with those interested guests and bring them back, transforming those “almost bookings” intoreservations and revenue

While balanced distribution across OTA, GDS, metasearch, and direct channels is key to your property’s visibility and profitability, a direct booking is the most valuable. As of 2024, direct website […]

Summer travel season is in full swing, and it’s time to dial in your booking strategies. From the latest trends and spend to the most successful hotel offers, our experts […]

“Fair share” is the average performance of the competitive set, for any given metric. If you perform better than this average you can be said to be “above fair share”, […]

Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to […]

Today’s guests don’t all book the same way. Which means one-size-fits-all pricing strategies are eroding conversion rates

Modern revenue management isn’t about complex math; it’s about hospitality and understanding people. We debunk three damaging myths in revenue management

With legacy RMS tools, revenue managers were often limited by internal data and manual processing. AI unlocks agility reducing the risk of missed revenue

The hospitality industry used to be about a relaxing stay. Now, some of the big brands seem intent on turning every guest touchpoint into a cash register