revenue

Remarketing strategies can be diversified to cater to different segments of your audience and utilize various digital touchpoints

An upsell culture goes beyond simply selling more rooms. When done right, it’s about creating a win-win scenario for both you and your guests

We discuss the importance of the hotel website user experience to increase conversions, and the need to streamline the booking process to maximize revenue

Guest segmentation goes beyond basic demographics. It’s creating groups based on shared characteristics, such as travel habits, booking behavior, and preferences

Today we look at how hotels revenue manage tour operator business, or, more accurately, how they don’t revenue manage this business segment

Adopting dynamic pricing in your hotel, involves a strategic approach to price setting, inventory management, and online visibility on OTAs

From real-time data to the integration of Total Hotel Revenue Optimization, our industry is now being defined by adaptability and innovation.

Here are five recommended long-term strategies to avoid last minute panic selling of rooms – crucial for maintaining profitability and brand integrity

We explore how total revenue leverages data to transform every aspect of a hotel, from pricing and inventory management to marketing and guest experience

By understanding cognitive bias and implementing strategies to reduce their effects, revenue managers can make more informed and effective decisions