revenue

Although an ideal strategy lies in the search to earn premium revenues, combining negotiation-based pricing and attribute-based selling could counter the trend of discounted sales from indirect channels

Overbooking in hotels can be both good and bad, and it most certainly does get ugly, particularly with those on the receiving end of a nudge into another property or location

Chances are that most properties impacted by Coronavirus will have already put measures in place to curb costs. Here are some other Revenue Strategies to consider

When looking at golf revenue, remember to stack it up against what the hotel is spending. Go beyond popular golf metrics like average rate per round (ARPR) or revenue per available round

Obviously OTAs also offer a big marketing opportunity for hotels, but they still want to push for direct bookings and escape restrictions on parity rates

The shift from PAR to PAC requires that hotels seek talent that understands the analytics and strategic thinking that maximizes results in revenue forecasting and decision making

In order to drive the most revenue possible at your hotel, it is important to adjust your market mix according to periods of high and low occupancy. Here’s how to do just that

The world’s most populous country has severely restricted outbound travel, and the global hospitality industry has braced for impact. NB: This is an article from IDeaS As the coronavirus nears pandemic proportions and Chinese […]

When you invest in an integrated digital marketing strategy, the more you will see from it. You will be seen more in the digital landscape, compete with OTAs and in the end see more direct bookings

Guests are hungry for gift vouchers. All you need to do is market them. Utilise the strategies suggested to get your gift voucher on people’s shopping radars