revenue

When looking at golf revenue, remember to stack it up against what the hotel is spending. Go beyond popular golf metrics like average rate per round (ARPR) or revenue per available round

Obviously OTAs also offer a big marketing opportunity for hotels, but they still want to push for direct bookings and escape restrictions on parity rates

The shift from PAR to PAC requires that hotels seek talent that understands the analytics and strategic thinking that maximizes results in revenue forecasting and decision making

In order to drive the most revenue possible at your hotel, it is important to adjust your market mix according to periods of high and low occupancy. Here’s how to do just that

The world’s most populous country has severely restricted outbound travel, and the global hospitality industry has braced for impact. NB: This is an article from IDeaS As the coronavirus nears pandemic proportions and Chinese […]

When you invest in an integrated digital marketing strategy, the more you will see from it. You will be seen more in the digital landscape, compete with OTAs and in the end see more direct bookings

Guests are hungry for gift vouchers. All you need to do is market them. Utilise the strategies suggested to get your gift voucher on people’s shopping radars

Upselling has even more value in a downturn when there are empty rooms or when guests are booking at the best available rate and standard room types.

While data suggests a decrease in group bookings, hotel DOSMs hoping to tap into new or additional markets to shore up group business need to look outside the 3rd party meeting planner tools

End-to-end rate integrity management using data analytics to track travel sellers’ flows is key to ensuring transparency across sales and distribution channels and must be a top priority