revenue

We dig into different promotional ideas your hotel, resort, or lodge can use to increase bookings and look about why they are important

Using hotel benchmarking and reports to determine profitability, it’s possible to identify true value and clear the way toward higher profit

Here to show how to use your digital marketing tactics to encourage your guests to upsell themselves before and even during their stays

Revenue leaders are moving from demand patterns based on historical data to analysing new top-of-funnel data sets with travel intent insights

We question whether meetings, groups and event revenue should still be considered ancillary revenue when a substantial part of a hotels income

The revenue team were paying much more attention to search data, for what dates, for what lengths of stay, and with what level of conversion?

Zero-based budgeting is a way to deal with instability. It’s a method of budgeting in which all expenses must be justified on each new period

There is no ideal solution to this problem. Getting the maximum benefit from the discounts will mean giving away control to the OTA

With the CRS serving as the core of every hotel’s revenue and distribution strategy, there’s potential to build the platform of the future

As you decide which room types to test, reach out to local journalists. Many have been covering the “work from hotel” trend and are interested