revenue

Key is to build a strong loyal guest base, as this drives down customer acquisition costs significantly and increases customer lifetime value

With a combination of hotel benchmarking data, important KPIs and holistic approach to hotel performance will help hoteliers boost operations

With positive signs in China and hoteliers sharing a somewhat positive outlook, we have reason to believe the industry will continue to recover

The revenue manager of 2021 will need to be an adaptable systems manager and a clever analytical thinker willing to take calculated risks

To navigate this complicated holiday season, marketers will need a thorough understanding of how the pandemic will impact travel

In today’s video we discuss with our 3 guests why there is so little testing of revenue management strategies in the hospitality industry

By identifying where you can reduce acquisition costs and implementing new direct booking strategies, you can add hotel incremental revenue.

Benchmarking could give hotels the tools to dig out of current financial holes. But, it will take a holistic plan and complete hotel metrics

Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable

Reward loyal guests with a gift voucher and incentivise potential customers to spend more by giving them a voucher for additional hotel credit