revenue
Strong Strategy Needs Strong Data: Managing Different Source Dataflows
By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective
Modern Hotel Financial Statement Features (Part 1)
We should produce enhanced financial statements with just a little more detail added that will greatly assist you in effectively managing your hotel
How to Maintain or Increase Your Direct Sales Quota Post Pandemic
Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.
9 Guest Upselling Insights for Summer 2021
Upselling – digital or front desk, is a great way to remind guests of what they might have missed during the booking process and showcasing services
From Demand Management To Revenue Generation
Revenue managers will need a new skill set, built on analytical thinking and cognitive flexibility, to maintain effectiveness of decision-making
Top Tips on Building a Smart and Profitable Pricing Strategy
Be aware of your competitors’ rates, but at the same time, believe in your pricing and have confidence in what you are selling
The Importance of Cadence & Relevance in Hotel Email Marketing
Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers
Three Quick Wins to Optimize Post-Pandemic Hotel Distribution
Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility
A New Way to Look at Your Hotel Marketing Campaigns
Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps
Key Factors to Calculate Demand Forecasting
When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition
