revenue
From Bookings to Belonging: Why Discounts Fail But Stories Win
When occupancy dips or a low season looms, the instinct may be to simply drop rate. Slash prices, run a discounts campaign and hope to fill rooms quickly
AI Won’t Replace All Revenue Managers, Just The Weak Ones
To stay relevant, you can’t just watch technology evolve. The best revenue managers will use new tools – test them, challenge them and spark innovation
Hotel Success Stories: Expert Partners August 2025
Here is the round up of Hotel Success Stories from our Expert Partners during August outlining increased bookings and revenue
How to Win Over Price Sensitive Travelers in 2025
Hotels should leverage flash sales, rate alerts, and limited-time messaging – but only when paired with free cancellation or price match guarantees
Junk Fees Cost Booking.com $9.5M – Is Your Hotel Compliant?
Booking denied wrongdoing, but the settlement requires it to fully disclose all mandatory fees upfront to align with the FTC’s rule
3 More Sleeps! How to Upgrade the Pre-Arrival Experience
in pursuit of delivering exceptional on-site service, the pre-arrival experience is often overlooked, but it is well worth upgrading – here is how
7 Guest Communication Mistakes That Could Cost You Bookings
We explore common communication mistakes hotels make, and how to transform them into opportunities that drive guest satisfaction
Create Property Performance Commentary for Financial Clarity
This commentary power tool can help you drive superior financial results if you approach it with the right spirt and a system to follow
If Direct Bookings Only Grow When You Run Ads, Something is Wrong
Whilst the push for direct bookings is understandable, in practice, they often come in short-lived spikes, driven almost entirely by paid campaigns
The Hidden Reason Your Hotel Segmentation Is Not Working
No matter how hard you try, the truth is that your segmentation strategy won’t work unless you have the right data to power the filters
