revenue

Revenue managers will need a new skill set, built on analytical thinking and cognitive flexibility, to maintain effectiveness of decision-making

Be aware of your competitors’ rates, but at the same time, believe in your pricing and have confidence in what you are selling

Not only is email marketing cost-effective but it also provides one of the best ways to generate revenue by extending offers to customers

Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps

When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition

Covid did not create cancellations, but it will perpetuate them. Hoteliers must understand the patterns because it helps determine how to combat the issue

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience

To help determine the best application of a revenue team for your hotel, let’s take a closer look at what is involved and the benefits of each approach

Once strategies are set, the system will execute these. You can return to the RMS either to apply new strategies or to check existing ones are delivering