revenue

Finding New Revenue Streams for a Big Box Hotel (Case Study)

Whether a hotel’s revenue stagnation is caused by the pandemic, new competition, or something else, take a fresh look at business segments and channels

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man on a laptop with a credit card possibly booking a hotel room reflecting the importance for hoteliers to calculate their guest acquisition costs

Are You Planning to Include a Payment Gateway in Direct Sales Channel?

The reactivation of the demand for hotels has led many hotels to seek information about what payment gateway to include into their direct sales

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wording under a window saying data has a better idea

3 Reasons Why Valuable Data, Not Cheap Deals, is Secret to Recovery

By using data to understand the real cost and impact of decisions, hotels are able to build a revenue strategy that optimizes net RevPAR and GOPPAR

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5 Ways to Scale Your Hotel Upselling Efforts

As we start to rebuild and grow over the coming months, make sure to ‘build back better’ and return to your upselling initiative as we move forward

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Deconstructing the Hotel Conversion Funnel

Each part of the funnel is a different hurdle in the booking process, not to mention the fact different traffic types enter the funnel at different points

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graphic reflecting the psychology of upselling

A Hotelier’s Guide to the Psychology of Upselling

Basic principles of consumer psychology are highly scalable; they can be applied to almost any business to increase revenue, from start-up to corporations

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How Much Are You Paying in OTA Commission and How to Reduce it?

Before you embark on a mission to reduce your OTA spend, calculate what your OTA commissions are. Assess for the value, not just volume, of bookings

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The Yoga Of Change In Hotel Revenue Optimization

Now that we are experiencing guests returning to our hotels, what is changing within the revenue optimization field?

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stack of coins with some flying off reflecting challenges for hotels around their adr

Restoring Your ADR Post Crisis

Re-building of ADR is much more correlated to the restoration of demand in the market and much less to do with the effect of price cutting during the crisis

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3 Ways to Start Boosting Your Hotel’s Incremental Revenue Today

Offering ancillary services isn’t just about boosting revenue. First and foremost it’s ensuring your guests have the perfectly tailored stay they desire

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