revenue
Willingness to Pay, Demand and Elasticity
A willingness to pay approach focuses on targeting direct channels, customers, and opportunities as a mix. By optimizing your mix, you optimize your revenue

Automated Forecasting of True Inventory Availability
Until recently upsell software solutions did not check inventory availability. They were simply offer systems collecting requests for later manual approval
It’s 2022, but the Same Problems Persist for Hotels
A trickling back of demand complemented by a rate strategy that is a departure from the past. Hotels held rather than slash rates, a beneficial strategy
Five Easy Tips to Drive Revenue With Local Staycationers
With Covid variant surges still impacting international travel, hotels and resorts need to get creative and think local to keep generating revenue
Traveler Intent Shows Willingness to Spend More on Travel in 2022
Year-end sentiment and search data shows ongoing demand for travel remains high. Who benefits from the tourism demand?
How To Reduce Your Hotel OTA Commissions
It is easy to rely on OTA bookings. They do the advertising, handle reservations, but the higher proportion of OTA bookings, the less revenue you make
Revenue Management Discipline’s Need to Adapt Not “Go Back to Normal”
During COVID-19, ownership groups and management companies took organizational decisions that impacted the effectiveness of Revenue Management
How Can Hotel Website Design Bring in More Bookings and Revenue?
Travellers want a website that reflects their demands and expectations; if your website does not engage them, it is unlikely to convert significant bookings
Putting Upsell Revenue Contributions into Context
Every traveler has a maximum value they can offer your hotel and upselling can help capture this and in turn increase overall revenue and profitability
Six Ways Benchmarking Can Support Post Pandemic Recovery
No matter what stage of the pandemic you are experiencing, these six benchmarking areas will support your distribution strategy and revenue recovery