revenue

one red apple amongst many green apples reflecting need for a hotel to adopt a consistent approach to branding rather than a single exercise

3 Strategies to Differentiate Your Hotel From Your Competitors

Faced with constant uncertainty in the international hotel market, we must look for strategies to differentiate ourselves from our competitors

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doors with one of a different colour reflecting why hotels should use a hotel rate shopper to compare their room prices with others

Micro Targeted Pricing Is The Future

Scratch beneath the surface of open pricing and it’s flawed. It relies on the operator and rules set. It’s time for a big leap into the future of pricing

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Have You Ever Evaluated Your Hotel Pricing Strategy?

There are a lot of underlying voids in a hotel’s operation that goes unnoticed and these can cause major damage. One such void is a Broken Pricing Strategy

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U.S. Hotel Occupancy Remained Soft, Staying Basically Flat

Prediction is that U.S. will achieve full recovery to 2019 levels in 2023 with occupancy and ADR surpassing 2019 levels consistently from summer of 2022

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How can Hotels Tap Into The Trend of Coworking Space?

Coworking in hotels is a new yet highly profitable concept. It can help hotels attract the local audience and utilise their vacant spaces in a unique way

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Customer Segmentation: The Who, Where, How & Why

When properly utilized, market segmentation ensures effective campaigns reach the maximum profit customer base, delivering a favorable return on investment

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Break The ‘Silo Mentality’ With a Successful Commercial Strategy

Now is the time to develop a holistic mindset and commercial strategy, driven by real-time data, which bridges the gaps between your departmental silos

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Rethinking Spaces: Long Stay Accommodation

Long stay guests tend to build a very strong connection with the place where they spent the first weeks and months in the new city

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5 Ways Hotel Sales Teams Can Be More Productive in 2022

The priority for many hotels is to increase sales productivity. Most hotel sales teams are stretched thin and struggle to rebuild and handle multiple duties

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Commerce Strategies More Holistic: Top Hotel Booking Revenue Makers

A more holistic online commerce strategy, consisting of new and established methods, is being taken by hotels to reach new customers and produce revenue

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