revenue
For Hotels, Revenue is the Sprint, Profit is the Marathon
RevPAR doesn’t pay the rent. Revenue is part of it; profit is the whole of it. For hotel owners, the whole is where the rubber hits the road.
Do Not Invest in Metasearch Engines … Except Google Hotel Ads
Being on all Metasearch engines has become like being on all OTAs: it’s stupid to think that the more OTAs you’ll listed in, the more bookings you’ll get
How to Achieve Revenue Goals Through Sales
Your team is the key to success in achieving revenue goals. If they’re not prepared for the post-COVID world, you’ll struggle to move the sales needle
Applying Revenue Science to Create Value for Owners and Stakeholders
Revenue management should never be thought of as a one-time, short-term investment, but rather a long-term strategy that will pay back exponentially

Hotel Forecasting in The New Normal – Has Anything Changed?
We look at what impact the pandemic, technology adoption and staffing issues has had on forecasting, what we forecast and how often we review it

Don’t Overlook Competitor Data in Your Pricing Strategy
Some may argue that competitor data shouldn’t impact your pricing strategy, we believe the pandemic has reinforced it can and should be an indicator

The Power of Mobile in Driving Direct Traffic Conversions for Hotels
Hotels have seen a consistent growth year over year, with mobile starting to overtake desktop in driving revenue during the pandemic in 2020
The Importance of Upselling in Hotels
Let’s look at the different forms of upselling. The term ‘upselling’ can serve as an umbrella term that also includes cross-selling and suggestive selling
Revenue Management Invaluable to Increase Hotel Valuation Over Time
Owners and investors need to thoroughly plan, test, and adapt their approach to pricing and revenue management to optimise long-term commercial success
How Hoteliers Made the Right Rate Decisions This Time Around
Protecting rate is the goal of any hotel operator. It’s easier said than done in the face of the countless intermediaries looking to take a piece of the pie