revenue

Collecting and crunching data about customers, airlines understand passengers’ tastes. So, revenue managers start from measuring willingness to pay (WTP)

Failing to move away from the “same old pricing strategy” is a critical mistake. Hotel managers can be overwhelmed managing multiple discount types

As 2022 signals continued uneven demand, teams must align on one shared objective: optimize revenue and profit across the whole operation

Besides using a guest app for core checkpoints such as check-in, checkout, it also has the capacity to become your No.1 marketing and sales channel

Running an Open Pricing strategy means that, as you get closer to stay date, you can override all BAR by LOS rates and just offer optimized one-night rate

Getting to grips with new feeder markets through targeted marketing and optimizing distribution will achieve sustained revenue and profit improvement

Using an RMS that does not offer hotel competitor data can almost be compared to participating in a race with your eyes blindfolded

From customizing your booking engine to your brand to adding photos and descriptions, there are things you can do to optimize your online booking engine

Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites

Hotels must remain forward focused, 2019 is in the past and 2020 will soon be a more distant memory. We must build our strategies for 2022 and beyond