revenue

Is Your Hotel Optimized for GDS

The key to the GDS channel is meeting the search expectations of travel agents. We look at how you can tailor your GDS content to drive more revenue

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man looking in despair possibly after trying to book on a hotel website and finding it frustrating because of common mistakes

Website Turning Guests Away? 5 Mistakes That Hurt Conversions

Whether you’re an independent boutique hotel or part of a larger chain, the following website common mistakes could be tanking your conversions

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Game Theory in Luxury Hospitality Marketing: The Strategic Edge

Game theory equips hotels with tools to analyze the market landscape, anticipate competitors’ moves, and develop counter-strategies

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Boosting Business Bookings: Capturing Rise of Business Travel

With domestic business travel spending already at 77% of pre-pandemic levels, now is the time for hoteliers to seize this opportunity and stand out

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calculator and budget reflecting the need for hotels to start budgeting for 2025

Budgeting in Hotels: Theory, Practice and Outlook 2025!

The economic outlook is positive, but rising costs and changing guest expectations require continuous adjustment and optimization of the budgeting processes

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hotel icons falling down and declining arrow reflecting the myth that low prices guarantee high occupancy in hotel revenue management

Low Prices Guarantee High Hotel Occupancy: Myth Debunking

Setting prices too low can have several detrimental effects on a hotel’s revenue, profitability, and overall brand perception

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Maximize Profit: Selecting the Right Hotel Channel Manager

While a channel manager is key for independent hoteliers, selecting the right channel management partner can be daunting. Here are features to consider

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Beyond Budget: Three Smarter Ways to Control Hotel Performance

Traditional budgeting has long been the standard for financial control in the hotel industry, but the budget can become irrelevant far too quickly

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Strategies to Optimize Your Hotel Profit Margins

There are two strategies you can apply to consistently unlock high profit margins. Here, we’ll list those strategies and straightforward ways to use them

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How to Turn OTA Exposure into Direct Bookings

The true failure lies not in receiving OTA bookings, but in failing to convert those OTA guests into direct booking customers in the future

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