retargeting

Retargeting Strategies in a Cookieless World

Is retargeting a big part of your online marketing strategy? You’re not alone. NB: This is an article from Sojern Retargeting is a cornerstone to digital marketing for travel marketers […]

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Boost Brand Awareness and Retargeting for Your Independent Hotel

Many prefer a desktop device to make final purchase, that introduces the potential to lose conversions. Retargeting is an effective way to reclaim them

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retargeting your audience to generate hotel demand

How to use Retargeting to Generate and Convert Demand for Your Hotel?

Retargeting is fairly simple to set up, needing minimal time and resources on your part. Customized ads are more likely to catch attention of future guests

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A Travel Marketer’s Guide to Programmatic Display

Programmatic advertising is one of the most effective ways to reach your traveler at the right time with the right message

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Retargeting for Hotels: Bye-Bye OTAs (Pt 2)

Retargeting is marketing to those who have interacted with us, meaning they’ve already visited our website or interacted on our Facebook or Instagram page

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Why Retargeting for Hotels is so Important

Retargeting for Hotels is sooo important, that I started talking about it re the Coronavirus, as the one task I suggested every hotel to master, in preparation for the post emergency. […]

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Hotels What Next? Retargeting: Stay Top of Mind!

Even if you have been running retargeting campaigns, there are so many things, initiatives and strategies that you can adopt, that might wonder “how have we not been doing this already”

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Don’t Give up on Lost Traffic: The Power of Retargeting

From each personalized message to every retargeting ad, hotels need to analyze what is working and what isn’t, and use this to drive the evolution of their acquisition and conversion strategies

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The 1-2 Punch Advertising Strategy for Driving Direct Bookings

You have likely heard the words Google AdWords and Retargeting. Maybe you have even invested in one of them as part of your digital marketing strategy. If so, you are […]

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