reservations

While the overall declines in search behavior and the rise of cancelations present headwinds for all travel marketers, pockets of opportunity still exist

A demand shock in the travel industry can come from many sources; a financial crisis, health crisis, or political crisis. And as the term suggests, they often can’t be predicted

Overbooking in hotels can be both good and bad, and it most certainly does get ugly, particularly with those on the receiving end of a nudge into another property or location

‘Personalisation’ is the buzz word in our industry at the moment and rightly so. NB: This is an article from Right Revenue Last week I had the pleasure of hosting […]

In order to drive the most revenue possible at your hotel, it is important to adjust your market mix according to periods of high and low occupancy. Here’s how to do just that

Upselling has even more value in a downturn when there are empty rooms or when guests are booking at the best available rate and standard room types.

Survey results show not only is GDS usage increasing, but it’s increasing at a faster rate than other channels used by travel agents, such as alternative accommodation platforms or hotel websites

Unfortunately, cancellations aren’t going anywhere – take comfort in the fact that cancellation rates from direct bookings are generally much lower than on other platforms!

While 54% of people tracked personal reasons for cancellations 26% of people choose change of date and 10% cancelled as they had made an alternative booking.

What’s more frustrating than having prospects making a search on our booking engine to discover that the system returns a No Availability message when we still have rooms to sell in our hotel?