reputation

Crafting the Perfect Hotel Thank You Message

A thank you message does more than express gratitude; it reinforces the guest’s decision to choose, enhancing their overall experience and satisfaction

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the word customer with an arrow in he centre of a target reflecting the value to a hotel of adopting a customer obsessed strategy

Customer-Obsessed: Why Your Hotel Should Embrace This Trend?

Being customer-obsessed in your hotel is not just a trend; it’s a philosophy that leads to sustained success, growth and enhanced reputation

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Love Language: The Reputation Value of Thoughtful Review Replies

Each guest review, is an opportunity for hotels to communicate their love language: thoughtful, personalized replies that show guests are valued

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How to Really Make Money with a Hotel: Maximizing Hotel Profit

Yield Management isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit

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How to Respond to Google Reviews

The way you respond to reviews can impact your hotel’s visibility, affect your credibility among potential guests, and even influence bookings

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Top 10 Reputation Management Trends Impacting Hotels in 2025

The top 10 emerging trends, including AI-driven guest communication and focus on recent reviews, will reshape reputation management in hotels

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Responding to Online Reviews for Positive Guest Engagement

By responding thoughtfully to reviews, you demonstrate your commitment to customer satisfaction and show potential guests that you value their opinions

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Booking.com’s New Review Scoring: What it Means for Hotels

Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels

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The Year Round Benefits of High Season Reviews

Leveraging high season reviews can keep your property top-of-mind and thriving even during quieter months. Here’s how and why it matters

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3 people enjoying their hotel stay illustrating the value of social proof

Let Your Guests Do the Talking. The Power of Social Proof

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

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