reputation

keyboard with a red thumb pointing down reflecting sentiment shapshot and how much a bad review really costs

Sentiment Snapshot: How Much Does a Bad Review Really Cost?

Considering both pricing and review scores, a Hotel can enhance its value proposition. Aiming for better reviews to while maintain competitive pricing

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Guest Review Responses: Guess What, The Secret Weapon Is Not AI

Embrace the power of AI, but never underestimate the paramount importance of human review and editing – your hotel reputation depends on it

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Crafting the Perfect Hotel Thank You Message

A thank you message does more than express gratitude; it reinforces the guest’s decision to choose, enhancing their overall experience and satisfaction

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the word customer with an arrow in he centre of a target reflecting the value to a hotel of adopting a customer obsessed strategy

Customer-Obsessed: Why Your Hotel Should Embrace This Trend?

Being customer-obsessed in your hotel is not just a trend; it’s a philosophy that leads to sustained success, growth and enhanced reputation

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Love Language: The Reputation Value of Thoughtful Review Replies

Each guest review, is an opportunity for hotels to communicate their love language: thoughtful, personalized replies that show guests are valued

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How to Really Make Money with a Hotel: Maximizing Hotel Profit

Yield Management isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit

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How to Respond to Google Reviews

The way you respond to reviews can impact your hotel’s visibility, affect your credibility among potential guests, and even influence bookings

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Top 10 Reputation Management Trends Impacting Hotels in 2025

The top 10 emerging trends, including AI-driven guest communication and focus on recent reviews, will reshape reputation management in hotels

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Responding to Online Reviews for Positive Guest Engagement

By responding thoughtfully to reviews, you demonstrate your commitment to customer satisfaction and show potential guests that you value their opinions

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Booking.com’s New Review Scoring: What it Means for Hotels

Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels

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