reputation

When a potential guest hears real feedback from real travelers, trust grows and direct bookings follow. Those are the stories you share

Guest communication is a powerful tool for revenue, brand recognition and reputation. When talking about multi-property hotels, it is even more important

Managing your online reputation is not just about guest satisfaction; It allows you to grow revenue and strengthen your hotel position in the market

In 2025, reviews are no longer a passive element of your online presence. They are a dynamic, high-converting marketing channel

In the competitive hotel metasearch landscape, reviews and ratings are more than just numbers, they are powerful tools that influence your online visibility

In reality, even stellar experiences often go unmentioned. So, how can hotels consistently earn more 5 star reviews on Tripadvisor and Google?

Guest experience is the sum of every interaction a guest has with your hotel. Starting long before arrival and continuing well after check out

We break down how to evaluate guest ratings, make service improvements and more so you can turn feedback into your hotel’s biggest advantage

Does charging more lead to harsher guest reviews? Is there a ‘tipping point’? A rate threshold beyond which guest satisfaction might dip

By focusing on recent and relevant reviews, and maintaining a strong presence on key platforms, you can turn your online reputation into a powerful asset