rates

How to Calculate Your Hotel Room Costs for Better Pricing

Discover how to accurately calculate and analyze your hotel’s fixed and variable costs to make informed pricing decisions, and get our free Excel tool to simplify calculations

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How to Maximise Hotel Revenue Through Rate Type Management

Hoteliers can strategically use rate types to optimize revenue and occupancy levels, while guests choose the rate type that suits their plans and budget

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a see saw with loyalty and hotel adr on either side reflecting the imbalance between the two

No, Loyalty Does Not Increase ADR, But It’s Still Worth It

Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible

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coins flying off a pile illustrating why hotels should evaluate if they spend money on commissions or invest in direct sales

The Economic Perspective for Competitive Rates in Revenue Management

Strategic use of competitive hotel rates in revenue management is a powerful tool to drive revenue growth and foster business development

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How to Attract Price Sensitive Guests Without Slashing Prices

As travel becomes more expensive, hoteliers should put strategies into place for attracting price-sensitive guests. But this doesn’t mean slashing prices

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What ADR Can Tell You and What It Can’t

Recognizing what ADR can and cannot tell you is essential for leveraging this metric effectively and supplementing it with other performance indicators

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Please Stop Basing Your Rate Strategy On Your Competition

Sometimes your competition’s rates will be applicable, but moderation is key.  Do not let your competitors drive your rate strategy

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doors with one of a different colour reflecting why hotels should use a hotel rate shopper to compare their room prices with others

What Is a Hotel Rate Shopper and Why Do Hotels Need One?

The ultimate objective of rate shopping is to achieve maximum revenue, grow ADR and occupancy and capture optimal business mix

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New Hotel Rate Parity and Distribution Issues for 2023

When dealing with rate parity issues, it is key to have an action plan in place to take greater control over your distribution success

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8 Tips for Hotel Revenue Managers to Cope with Rate Parity Issues

Let us delve into some tips to help you dash over the speed-breakers in your revenue maximizing journey and build the right rate parity strategy

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