rates

Recognizing what ADR can and cannot tell you is essential for leveraging this metric effectively and supplementing it with other performance indicators

Sometimes your competition’s rates will be applicable, but moderation is key.  Do not let your competitors drive your rate strategy

The ultimate objective of rate shopping is to achieve maximum revenue, grow ADR and occupancy and capture optimal business mix

When dealing with rate parity issues, it is key to have an action plan in place to take greater control over your distribution success

Let us delve into some tips to help you dash over the speed-breakers in your revenue maximizing journey and build the right rate parity strategy

Commercial strategy teams should use future pricing strategies and group bookings to build base, then optimize rate to blend in transient business

Different booking patterns, changing guest preferences and new technology come together as hotel revenue managers work out room rates as well as upgrades

Hotel rate parity is essential in today’s competitive landscape. Here is some advice that can be useful when trying to achieve it

Like in any highly competitive industry, offering different rate options will allow you to generate more direct bookings, increasing occupancy and revenue

Whether you rely on attribute-based pricing or demand-based pricing, it’s important to find a balance between direct bookings and bookings via OTAs