profit

Understanding and effectively managing Customer Acquisition Cost (CAC) is critical to profit-oriented Revenue Management

Is your revenue manager still stuck in the 1980ties, or did you invest in developing the revenue management team, tools, and technology to capture profit?

With the rise of online travel sales and influence of e-commerce and review sites, accommodation providers must adapt to the evolving distribution landscape

Customer Acquisition Cost (CAC) is a critical metric, particularly in the hotel industry. Unfortunately, CAC is a hidden cost and hard to manage in hotels

While everyone agrees that TrevPAR is an important metric for benchmarking against competing hotels, decisions aren’t made off of TrevPAR

Profit is not for the passive observers, but for the planners that have a thorough grasp on the revenue numbers and the stories behind them

Hotel management always want more profit and must drill down into the detail to find opportunities to improve the different profit-level KPIs

While RevPAR remains a useful metric, it must be considered alongside others to gain a more comprehensive understanding of a hotel’s financial performance

The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest

In this discussion we look at how hoteliers can turn competitor intelligence into a additional revenue in a very simple way using readily accessible data