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Driving Portfolio Profitability by Mastering the Guest Journey

Optimizing in silos leads to profit leaks. The solution is to re-orient your entire commercial strategy around a single, unified process: the guest journey

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Running Up That (Inflationary) Hill: Why Hotel Profits Lag Behind

PayPAR is soaring, but GOPPAR and TRevPAR are still trailing inflation. April 2025 shows the gap – profits aren’t keeping pace with rising costs

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business group at a small hotel venue

7 Ways for Hotels to Capture Profitable Group Business

Whether you’re a revenue manager, sales manager, or GM, here are seven key areas to focus on in your group revenue strategy

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Why Chasing Occupancy Is Killing Your Hotel Profit

It’s time for a strategic shift. Success in today’s market isn’t about filling every room; it’s about filling your hotel with the right guest

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stack of coins arrows pointing up and a graph reflecting the balancing act hotels have of trying to raise rates without losing guests

Crunching the Numbers: Is Your Promo Really Profitable?

Here’s how to crunch the numbers before and after a promo to see if it actually worked – or just boosted volume at a cost

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The 3 Pillars of Hotel Profit: A Simple Business Model

Forget the myth that managing a hotel is complex. At its heart, the hotel business model revolves around three fundamental steps:

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coffee filter illustrating the challenge for hotels of understanding flow through and why it is important for small hotels to help maximise revenue

Flow Through: Calculations for Small Hotels to Maximise Revenue

Flow through is a key profitability metric. It’s useful for spotting cost issues that might not be obvious when you’re focused on boosting bookings

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Many Hotels: How to Maximize Profit Across Your Portfolio

How do you ensure every hotel in your portfolio thrives – not just survives. Optimizing the performance of a hotel portfolio can be daunting

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Top 10 Hotel Sales Strategies to Boost Revenue and Profitability

Here, we outline the ten best hotel sales strategies that will help you attract guests, maximize revenue, and boost profitability

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bucket with lots of water pouring out the bottom and smaller amount fo water going in to the top illustrating how hotels need creative ways to increase revenue without sacrificing profit

Creative Ways to Drive Revenue without Sacrificing Profit

The best way to increase revenue without sacrificing profit is to focus on value-driven strategies and create new revenue streams

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