profit
Hotel Profit Leaks: Effectively Manage CAC and Employee Turnover
Customer Acquisition Cost (CAC) is a critical metric, particularly in the hotel industry. Unfortunately, CAC is a hidden cost and hard to manage in hotels
TrevPAR and It’s Impact on the Future of Hospitality
While everyone agrees that TrevPAR is an important metric for benchmarking against competing hotels, decisions aren’t made off of TrevPAR
Profit Isn’t Just About Revenue Generation
Profit is not for the passive observers, but for the planners that have a thorough grasp on the revenue numbers and the stories behind them
Essential KPIs in the Hotel Profit & Loss Statement
Hotel management always want more profit and must drill down into the detail to find opportunities to improve the different profit-level KPIs
Hotels Move Beyond RevPAR For Comprehensive Business Intelligence
While RevPAR remains a useful metric, it must be considered alongside others to gain a more comprehensive understanding of a hotel’s financial performance
Cost of Customer Acquisition a Key Factor in Hotel Profitability
The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest

How to Turn Hotel Competitor Intelligence into Additional Revenue
In this discussion we look at how hoteliers can turn competitor intelligence into a additional revenue in a very simple way using readily accessible data
How Personalization Contributes to Increased Revenue and Profits
Hotels can start the personalization of offers when they have insights into the travel reasons, where the guest comes from, and the booking behavior
How to Optimize Hotel Operating Costs for Better Margins
Following proven strategies for reducing hotel operating costs, you can protect profits, boost your total revenue and uphold exceptional guest experience

Why Aren’t Hoteliers Talking About the Most Valuable Metric: GOPPAR?
The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?