profit

Customer Acquisition Cost (CAC) is a critical metric, particularly in the hotel industry. Unfortunately, CAC is a hidden cost and hard to manage in hotels

While everyone agrees that TrevPAR is an important metric for benchmarking against competing hotels, decisions aren’t made off of TrevPAR

Profit is not for the passive observers, but for the planners that have a thorough grasp on the revenue numbers and the stories behind them

Hotel management always want more profit and must drill down into the detail to find opportunities to improve the different profit-level KPIs

While RevPAR remains a useful metric, it must be considered alongside others to gain a more comprehensive understanding of a hotel’s financial performance

The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest

In this discussion we look at how hoteliers can turn competitor intelligence into a additional revenue in a very simple way using readily accessible data

Hotels can start the personalization of offers when they have insights into the travel reasons, where the guest comes from, and the booking behavior

Following proven strategies for reducing hotel operating costs, you can protect profits, boost your total revenue and uphold exceptional guest experience

The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?