profit

pie graph with a slice separated slightly reflecting the relevance of revpam as a hotel metric and it's value above and beyond revpar

Why Aren’t Hoteliers Talking About the Most Valuable Metric: GOPPAR?

The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?

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coins flying off reflecting how conversion rates can be impacted by parity performance

How to Calculate Your Guest Acquisition Cost (GAC) in 2023

Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

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How Can The Revenue Manager Optimize Profits?

For a revenue managers with the luxury of a higher market share than the fair share of the market, it is time to start thinking about profit maximization

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4 glass jars filling up with coins reflecting how hotels should consider developing sustainability plans to help drive future revenue and profits

Attribute Based Pricing: Grow Revenue and Improve Guest Satisfaction

Attribute based pricing is establishing itself as the future of hotel booking. It’s a highly effective pricing strategy to drive revenue and increase profit

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Six Revenue Management Trends to Watch

It looks like 2023 will be another year of increased tech adoption, as hotels continue to look for ways to drive revenue, efficiency and boost profitability

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Understanding Your Best Hotel Distribution Channels is Key for Profit

The right distribution mix for your hotel will depend on who is your target audience, what other hotels in your comp set are doing, and your overall budget

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coins being stacked up to reflect how pricing strategies can maximize ADR RevPAR and Profitability

The Revenue Management Approach To Hotel Costs And Quality

This article offers a guide to revenue management analysis to give you ideas on improving your hotel’s profitability

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4 glass jars filling up with coins reflecting how hotels should consider developing sustainability plans to help drive future revenue and profits

How to Measure Your Hotel Profitability

Understanding hotel profitability ratios isn’t always straightforward because you may not have all the information you need to understand your ROI or ROE

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The Digital Transformation Paradox of Hotel Technology

It can’t just be about having the newest and shiniest technology, your choices must also positively impact the bottom line and digital customer journey

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Should Investors Expect Hotel Incomes to Keep Pace with Inflation

Hotel investments come with counteracting exposures to inflation of operating revenues and expenses that may neutralize inflation impacts on profits

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