pricing
US Hotels GOPPAR Slips for First Time in 2019
April was the first month of the year to see a year-over-year decline in profit per room at hotels in the U.S., as a drop across all revenue centers was impacted by rising costs.
A 6 Step Guide to Underwriting Channel Mix Opportunities
This step involves identifying each channel’s COPE ADR during the peak occupancy months to better understand the optimal channel mix for increased profitability.
Pricing? Don’t Forget Your Customer
To base your room pricing on what customers are truly prepared to pay is not just a work towards but something that you would need to constantly review.
Decreases in GOPPAR, RevPAR Underscore Tough April for UK Hotels
Hotels in the UK suffered their largest margin of year-on-year profit decline since late 2016, as ancillary revenues fell and costs soared in April
As Airbnb grows, how much is it bringing down prices and occupancy
Although Airbnb was initially perceived to be a potential threat to economy hotels we found that Airbnb also had a significant impact on the luxury segment.
How to Create Your Hotel Competitive Set Analysis?
Knowing who your hotel competitors are is essential for your hotel marketing strategy. Below you will find a few key points to help you boost and enhance your property’s competitive analysis.
How to Get a Fuller Picture of Your Competitors’ Room Rates
Not all room rates are created equal. As travellers, we understand this. Yet, when rate shopping as revenue managers, we can sometimes overlook this fundamental fact. If we see a […]
How to Build a Pricing Strategy for your Independent Hotel
Having a pricing strategy that consistently works for your business is essential to increasing your market share. In this post we will guide you through all the steps to pricing success!
Why Are we Dropping Rates so Close to Arrival Date?
Why Are we Dropping Rates so Close to Arrival Date? Most Revenue Managers would be used to pulling these figures and presenting them to the GM and perhaps getting ready for 40 lashes!!
US Hotels Report Record High TrevPAR Despite RevPAR Decline
TRevPAR hit record highs at hotels in the U.S. in March, propelled by a 6.8 percent year-on-year increase in non-rooms revenues, which offset a 0.6 percent decrease in RevPAR