pricing

Is Black Friday Worth It? We Take an In-depth Look

After the consumer madness and mayhem of Black Friday and Cyber Monday, it’s a good time to look back on whether the results were as we expected or whether we […]

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telescope by the seafront increasing market visibility

How Will 2020 Shape Up For Hotels – My Top Ten Predictions

They say all good Revenue Managers carry two things: a calculator to crunch the numbers and a crystal ball to predict the future. Here is my views on how the hotel industry will change in 2020.

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person with a magnifying glass following footsteps as if searching for hotel budgeting answers

Tools and Strategies for a Perfect Analysis of Competitors (Part 2)

We can concentrate on the most tactical part, the operational part of the data analysis that will lead us to the definition of market positioning to conclude again on the benchmarking strategic analysis.

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SHPM: The Hidden System by Expedia to Undercut Hotel Rates

Hidden system, meaning, none of us is supposed to be knowing about it. Google it: I bet, you won’t find a word. NB: This is an article from Direct Your […]

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sign saying rooms available just like placing hotel inventory with a wholesaler

End of Last Room Availability for Profit Gain

Hotels fought for the rate parity abolition but on the inventory side, hotels are forced to level the playing field due to the Last & Entry Room Availability rules.

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U.S. GOPPAR Turns Negative After Recent Gains

Two consecutive months of profit gain were spoiled as the start of the fourth quarter brought with it a year-over-year downturn in GOPPAR for U.S. hotels.

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Profit Streak Continues at MENA Hotels

For the second consecutive month, hotels in the MENA region recorded a y-o-y rise in profit, a positive sign for a region where GOPPAR declines had previously abounded.

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Mainland Europe Hotels Enter Q4 With Positive GOPPAR Growth

Mainland Europe hotels had a positive start to the last quarter. Strong top line drove the 1.2% YOY GOPPAR increase. A combination of occupancy and average rate saw a 1.5% increase in RevPAR.

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Can GOPPAR be an Alternative to RevPAR for Hotel Performance?

GOPPAR gives greater insight into the actual performance of a hotel than the most commonly used RevPAR as it considers revenues generated but also operational costs related to such revenues

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A Rough Start to the Final Quarter of 2019 for UK Hotels

The 5.3% YOY drop in GOPPAR in October was only surpassed by the 9.4% plunge recorded by hotels in April, and marks the seventh month in the year to record a YOY contraction in profits.

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