pricing

Despite the existing uncertainty, non-refundable rates are again growing in June doubling, up to 10%, the numbers of previous months

Most agree it’s difficult to predict how pricing will evolve, with uncertainty over reduced air, hotel, cruise and tour capacity to allow social distancing

We look at critical metrics and trends that Revenue and Hotel Managers should pay attention to now, to be prepared for reopening and rate recovery strategy

Putting successful strategies in place, like upselling, can be a great resource to increase your revenue per booking, and mitigate losses

As visible by the hotel market rate data, many hoteliers have had to make rate adjustments to respond to rapidly shifting demand

While a Rate Shopper is critical to understanding comp set. Without the right tools to understand your own rates and distribution your actions may be futile

We discuss why the message “don’t drop your rates” seems fine in principle and look at how it is more nuanced than just a simple do or don’t binary choice

COVID-19 plunged a knife in the heart of the hotel industry and in one fell swoop destroyed demand, sending revenue and profit to historically low levels

Considering hotel availability alongside the average price YoY, it shows signs of confidence as hotel availability projected to meet last year availability

Despite excitement and pent-up demand for Las Vegas’ reopening weekend, room rates have been set far lower than for other major events in the city