pricing

What can Independent Hotels do to Lower The Impact of Coronavirus?

We have been speaking to hotels, revenue management experts and members of the hotel tech industry to see what their suggestions are. This article contains some of the top ideas provided

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How Hotels Can Adjust Their Strategy to Get through a Crisis

Even though the hotel industry seems to be heading for a standstill right now, there are some strategies that can help you optimally minimize the commercial impact of the coronavirus crisis

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Deep Dive: Asia Hotel Performance in the Time of COVID-19

COVID-19 swept through Asia first. Chinese health officials first reported the outbreak to the World Health Organization (WHO) on Dec. 31, 2019, and the rapid spread of the virus prompted […]

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Terrible Times for Hotels What Might our New Normal Look Like

Terrible Times for Hotels – What Might our ‘New Normal’ Look Like?

If this crisis has taught us in hotels anything, it is to think the unthinkable. Only a few short weeks a drop in RevPar might have been our biggest concern

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COVID-19 Profit Impact on China, Europe and US

The extent to which coronavirus has impacted the hotel industry is coming into focus based on new data, which provides further transparency in terms of the damaging impact on hotel profit.

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Group Business Threat or Opportunity Room Type Displacement Model

Group Business, Threat or Opportunity: Room Type Displacement Model

The procedure is analogous to that of the simplified Displacement, that is, the value of the group must be added to what we have already On The Book (OTB) and we will obtain a first sales scenario

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Your Digital Marketing Checklist

Coronavirus – Your Revenue Strategy Checklist

There is perhaps some good news… The industry experts are predicting that when the revenue upturn comes back, it will come back quickly and we as an industry need to be prepared

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After Watching The Credit Bubble Implode In 2008, I Worry For Hotels

So, whilst new investment in a growing industry is a good thing, over-investment is destructive. And the conditions in hotels globally have been perfect for over-investment

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Benchmarking 101: Parking Into Profit

Benchmarking must go much deeper than revenue figures. By getting a handle on operational data, a hotelier can determine how profitable their parking operations are

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two chess pieces on different stacks of coins showing value of upselling

Rate Integrity: A Key Way to Increase Direct Bookings

Fixing revenue leakage is not just maintaining parity. The driving force is brand integrity and ability to change rates in-sync with market dynamics. Rate integrity aims to balance consistency and flexibility

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