pricing

A rate plan isn’t just a “price.” It’s the building block of how you distribute and position rooms. If the blocks are unstable the strategy falls over

On the surface, personalised pricing feels like the logical evolution of revenue management so why not tailor rates at a one-to-one level?

While a degree of rate fluctuation is a reality in a dynamic market, a persistent rate disparity signals a fundamental flaw in your pricing strategy

Managing your online reputation is not just about guest satisfaction; It allows you to grow revenue and strengthen your hotel position in the market

The core principle is simple but powerful: Real value doesn’t have to be expensive for the hotel, but it has to feel meaningful to the guest

Opening availability doesn’t mean just clicking a button and putting your rooms online, especially if you have just simply copied last year’s prices

We debunk five of the most common revenue management misconceptions and share proven strategies to boost RevPAR and improve profitability

This case study offers valuable insights for general managers, revenue leaders, and marketers striving to improve conversion and reduce OTA dependency

In 2025, reviews are no longer a passive element of your online presence. They are a dynamic, high-converting marketing channel

A new paradigm is emerging. AI is not replacing revenue managers, it’s making them faster, sharper, and more strategic than ever before