pricing

The first thing many people think about luxury hotels is price, but the art of content marketing is to shift focus away from cost and onto the experience

In hotel management, over-optimization is like obsessing over polishing the silverware – it’s exhausting, tedious and often, the extra shine goes unnoticed.

Independent operators should maximise revenue across all touchpoints through a hands-on tailored strategic approach which avoids loss of business

Effective use of local competitor pricing data is crucial for maximizing hotel’s revenue potential – key lies in strategic application of pricing insights

Restrictions can cover various areas, including pricing, booking conditions, availability of rooms and services, and general capacity

It is wise for hotels that looking into their price positioning to maintain rather high pricing, because there will still be sell out days

We discuss the complexities faced when trying to embrace net revenue and we touch on the evolution of the commercial role and where the finance team fits in

In this discussion we ask is Net Revenue easier to achieve than Total Revenue? And do we know what Net Revenue actually means?

We explore the dangers of benchmarking, explain why “above benchmark” isn’t enough, and offer actionable strategies to break free

This list should give you a starting point of which pricing mistakes to avoid. Over time a more consistent, pricing strategy will have a knock-on effect