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pricing

The Pricing Trap: How Independent Hotels Are Breaking Free

More than half of property owners surveyed are still relying on manual pricing. It is no wonder the fear of losing bookings is the top challenge they face

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What the FTC New Ruling Means for Metasearch

To enforce compliance and maintain user trust, key metasearch players are rolling out changes aligned with the FTC’s directive

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Is There Nothing Hotels Can Do About Rate Parity?

Hospitality may see radical sweeping changes with respect to rate parity with some countries already banning OTAs from using rate parity agreements

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two chess pieces reflecting battle for hotels to unlock rate confidence and win the direct booking game

Rate Confidence: Strategies to Win the Direct Booking Game

Rate integrity and staying ahead of competitors needs more than a well-crafted pricing strategy, it demands real-time visibility and smart benchmarking

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neon hotel vacancy sign illustrating value to hotels of opening their 2026 availability early and risk free

2026 Availability: Why It Pays To Open Early (Risk-Free)

In reality, opening your 2026 availability as early as spring 2025 can give you a powerful competitive advantage – if done correctly

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What’s the Real Cost of a Bad Review? It’s More Than You Think

While positive reviews can drive business, a single bad review can cause serious damage. But how much does a bad review really cost?

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Decode the Relationship Between Hotel Rates and Guest Reviews

Does charging more lead to harsher guest reviews? Is there a ‘tipping point’? A rate threshold beyond which guest satisfaction might dip

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How to Optimize Your Event Pricing Strategy to Drive Bookings

By carefully executing an event pricing strategy, venue event managers can optimize bookings, maximize revenue and ensure financial success

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Guest Reviews and Feedback: The Path to Increased Revenue

Guest reviews offer more than just a revenue benefit, they are also a real-time audit of your property operations, providing valuable insights into:

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The 3 Pillars of Hotel Profit: A Simple Business Model

Forget the myth that managing a hotel is complex. At its heart, the hotel business model revolves around three fundamental steps:

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