pricing

Connor outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are ultimately responsible for

Reasons for projected rates increase include restored hotel services, sellers more aggressively addressing financial challenges, and group demand recovery

As conversations around monetising new hotel offerings increase, everyone needs to be speaking the same language and guided by a consistent yardstick

Too often hotels make decisions to adjust retail pricing based on STR results without understanding the impact past decisions had on MPI

There are a variety of winter campaigns for you to consider and we recommend you start your dedicated winter campaign no later than week of October 18th

A common trend seen by revenue managers is the cycle of time to evaluate and re-evaluate keeps shrinking, similar to changes seen before in sales bookings

It is tempting to keep prices low to grab those early bookers, but it ignores the ultimate goal which is to maximize hotels revenue per available room

The bottom line is that rate parity is NOT enough anymore! Hotels need to beef up their book-direct benefits and shout them from the hilltops

It is essential for Revenue Managers to forecast demand by carefully analyzing multiple parameters such as fleet type, season, location, etc.

The lack of supply and high demand in many destination markets meant that occupancy rates were high, as what little supply there was got booked up quickly