pricing
U.S. Hotel Occupancy Remained Soft, Staying Basically Flat
Prediction is that U.S. will achieve full recovery to 2019 levels in 2023 with occupancy and ADR surpassing 2019 levels consistently from summer of 2022
Customer Segmentation: The Who, Where, How & Why
When properly utilized, market segmentation ensures effective campaigns reach the maximum profit customer base, delivering a favorable return on investment
Rethinking Spaces: Long Stay Accommodation
Long stay guests tend to build a very strong connection with the place where they spent the first weeks and months in the new city
Canada Hotel RevPAR 54% Recovered in 2021
Despite stronger performance in the second half of 2021, Canada’s hotel industry reported RevPAR that was just 54.1% of the pre-pandemic comparable
Everything You Need to Sell Rooms Smarter in 2022
From direct bookings and OTAs to pricing strategies and guest experience, here are four major areas to help build an effective rooms distribution strategy
Sizing Up Your Hotel’s 2022 Comp Set
While determining the right comp set has always been crucial, it is vital to remain competitive now given our current uncertain market conditions. NB: This is an article from IDeaS […]
Average Room Rates Reached New Heights for UK Hotels in 2021
Despite some bumps along the way, 2021 saw some of the best performance metrics ever, with room prices reaching levels never previously seen in some markets
Willingness to Pay, Demand and Elasticity
A willingness to pay approach focuses on targeting direct channels, customers, and opportunities as a mix. By optimizing your mix, you optimize your revenue
Nearly One Quarter Of All U.S. Hotels Occupancy Under 30%
This week’s demand, which historically is among the lowest, was 88% of 2019. While slowing, hotels are in a far better position than they were a year ago
It’s 2022, but the Same Problems Persist for Hotels
A trickling back of demand complemented by a rate strategy that is a departure from the past. Hotels held rather than slash rates, a beneficial strategy