pricing

Benchmarking data is used by all stakeholders in the industry; from hoteliers to management companies, owners to asset management companies

Analyzing your hotel’s compset unveils information to help you stand out. Basically, you must identify the competition to beat the competition!

We delve deep into generic room pricing and guest-based room pricing, offering a detailed exploration of how they work, their pros and cons

Today, many hotels still have fixed price structures, for example, leisure hotels that have large allocations of rooms booked via tour operators

We delve into ten comprehensive strategies that can help city hotels drive revenue and enhance guest experiences

The role of revenue managers is evolving from pricing strategy to crafting personalized offers that maximize both customer satisfaction and revenue

Now that we understand how TRevPAR works and why it’s an important metric, let’s explore ways to increase and enhance it!

Amid a sea of considerations, from efficient staff management and property upkeep to top-tier customer service, revenue management is a critical linchpin

What else is in store for hotels in summer 2023? Below are 5 top trends we have identified for hotels this peak season:

We look at hotel market segmentation – its benefits, common segments and steps to implement guest segmentation to better define effective pricing strategies