pricing

Rather than just seeing lines on a graph, it is important for hotel owners, managers, and revenue managers to interpret the opportunities that it can yield

It can be a challenge, but by embracing rate parity monitoring tools hotels can maximize success while addressing the problems created by bad actor OTAs

The world changes real time, an optimal approach would be to assess your room pricing every second, every day, to detect and respond to subtle market change

Flow-through in the hotel industry is fundamental to understanding how profitable your business is, especially across all the different departments

It wouldn’t be hyperbole to say that you should never underestimate the value that room upgrades bring to your business, notwithstanding your guest!

When the hotel direct price was higher than OTAs, conversion rate was 2.98%. When the direct price was same or lower, the conversion rate shot up to 4.66%

Hotel performance ended strong with March profit surging across most global regions, a sign of stronger revenues and better conversion rates

For those building a comprehensive commercial strategy, trying together the econometrics of cause and effect is the icing on the cake

The hotel industry has undergone drastic changes in last two years, we have seen a change in demand trends that require us to review our strategies

If prices are identical on OTAs and the hotel website, nearly 70% of respondents prefer to book on OTAs, and only 30% prefer direct booking