pricing
Offer Guests Mobile Rates And Enjoy Greater Conversions
Mobile Rates are specially discounted rates that are offered to guests browsing for hotel room reservations through a mobile app or a mobile browser
Next-Gen KPIs Hotel Revenue Management Should Be Tracking
When revenue managers find the right mix of KPIs, they can determine clear ways to increase hotel revenue for their properties
How To Run A Successful Revenue Management Meeting
If you follow the steps highlighted, you should be able to organize a successful revenue management meeting that will help increase sales for your hotel
Until the Dust Settles, Zero-Based Budgeting is Indispensable
A method of budgeting where all expenses must be justified for each new period starting from a zero base, is required given the fluidity of global economies
How To Set Up Effective Hotel Segmentation In 7 Steps
Hotel segmentation may seem like a lot to process, but it is not something that you have to get right on the very first try
Country Rates: Drive Traffic from Specific Source Markets
Opting for country rates can help get more bookings internationally, where guests are likely to spend higher than domestic travelers and tend to cancel less
Hotels Weekly ADR 20% or More Above 2019
Taking a deeper look at how industry ADR is being driven, we found 40% of hotels had a weekly ADR that was 20% or more above 2019 comparables
Perceived Value and Cost of Living Impact: It’s a Game of Chicken with ADR
We explore the squeeze on incomes through increased cost of living and consider the impact this may have on leisure travel and overall consumer sentiment
Are Assumptions Holding Back Your Revenue Management?
It is easy to fall into assumptions. It is human nature, after all, but when do assumptions on revenue management start to work against you
Why Pricing Analytics Is A Necessity
Pricing analytics is a necessity for sustainably growing revenue. It enables answering basic market queries to make real-time pricing decisions