pricing

It’s time for a strategic shift. Success in today’s market isn’t about filling every room; it’s about filling your hotel with the right guest

Personalized prices might be a game changer for hotels, but to what extent do guests accept individual pricing?

We explore hotel demand forecasting, why it matters, and how hoteliers can use internal data and external intelligence to improve pricing

AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

Whether you’re running a boutique property or a family-owned hotel, these five common pricing mistakes come up time and time again

Seasonality isn’t just about the weather. It’s about shifting human behavior. They are outside your control. But what you do in response is your power move

Revenue management is evolving into a dynamic blend of strategy, experimentation, and technology, with AI playing an increasingly pivotal role

Group revenue management can make a big difference to your hotel’s profitability. But the key is not to rely on just gut feel and guesswork

Today, your pickup curve is a complete mess. In short, your pickup curve isn’t curving anymore – because guest behavior broke it