pricing

The concept of willingness to pay (WTP) relates to how much a guests are prepared to pay for a room and for each of your ancillary services

Dynamic pricing, also known as time-based pricing, is a revenue-management strategy, involving real-time price adjusting on the basis of demand and supply

Did you know that hotels using automated pricing solutions, on average, experience a 22% increase in revenue and 4% increase in ADR?

Profit is not for the passive observers, but for the planners that have a thorough grasp on the revenue numbers and the stories behind them

Let us delve into some tips to help you dash over the speed-breakers in your revenue maximizing journey and build the right rate parity strategy

Finding ways to make your spa profitable is a great way to increase incremental revenue and have a steady cash flow, even in periods of low demand

For hotels, subscriptions can increase the lifetime value of a customer, whereas the guests enjoy getting a better deal with more benefits and value

The question is, how can hoteliers implement effective pricing strategies to boost their revenue and stay ahead of the competition

We are talking Hotel Brand. When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty

Commercial strategy teams should use future pricing strategies and group bookings to build base, then optimize rate to blend in transient business