pricing

person searching for flights on a laptop reflecting the airlines shift from static to open pricing

The Future of Airline Optimization: From Static to Open Pricing

By leveraging Offline Reinforcement Learning to optimize pricing and On-Demand Intelligence, airlines can achieve a new tier of revenue maximization

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Shoulder Season: 10 Strategies to Win the “In-Between” Months

Shoulder season guests travel for different reasons than in peak. That means you don’t “sell the same stay cheaper”, you sell a different reason to book now

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What Next Generation Revenue Management Might Look Like

AI Hotel pricing is no longer about experimentation or early adoption. It is becoming the foundation of modern revenue management

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An Independent Hotelier’s Guide to RevPAG

RevPAG provides a comprehensive view of the total revenue generated by each guest, making it a useful profitability metric especially non-room revenue

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The Hotels Network 2026 Crystal Ball Predictions for Hotels video thumbnail

The Hotels Network: 2026 Crystal Ball Predictions for Hotels

Hotels that articulate why they are worth the price – through storytelling and personalization – will outperform those that compete primarily on rate

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road sign with the word decision reflecting the change ai is bringing to the hotel industry and choices hoteliers will need to make

How AI is Transforming the Hotel Industry: Tools, Tips and Strategies

From personalising guest interactions to optimising marketing campaigns, AI offers opportunities to elevate operational efficiency and guest satisfaction

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toy skier on snow reflecting the importance for hotels to create winter wonders and festive celebrations to keep guests engaged all season long

Winter Wonders: Inspiring Guests Through Seasonal Moments

Let’s take a look at a few inspiring examples of how hotels can bring the winter spirit to life through personalized website experiences

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4 forms of light reflecting the evolution of revenue management and what this might mean for hotel pricing in the future

How Does Hotel Pricing Look In The Future?

Not only can pricing become more personalised, but also the entire package and experience. I expect attributes and individualisation to play a bigger role

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UK Visitor Levy: What is Confirmed Now and What Comes Next

As a visitor levy starts to roll out, you will face an extra cost on bookings in some locations and you will need to make a decision

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Forecasting That Sells: From Pickup to Profit

To move towards an active strategy, you need to build your logic around pickup and pace. Here is how to turn your hotel forecasting into a growth engine

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