pricing

Why RevPAR Doesn’t Tell the Whole Story

RevPAR is just one piece of the puzzle. It’s a snapshot of room revenue performance, it doesn’t account for other revenue streams or expense management

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stack of coins and arrows pointing up illustrating how hotels can drive profit with revenue management

How to Drive Hotel Profits with Revenue Management

Revenue management isn’t a one-trick pony fixated on low rates. It’s a framework that guides the hotel’s business foundation and grows profitability

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How to Build an Effective Hotel Pricing Strategy

A well-crafted pricing approach not only reflects the hotel value proposition but also adapts to market dynamics, consumer behavior, and operational costs

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looking at graphs through a magnifying glass asking how do i forecast hotel demand and avoid unprofitable business

How Do I Forecast Demand and Avoid Unprofitable Business?

Set aside time to revisit your forecast and pricing strategy. Is your MinLOS still working as expected? Are there emerging market trends

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mechanical figure in the thinkers pose reflecting the machine learning process and the path to hotel pricing ai

The Path to Your Hotel Pricing AI and Machine Learning Process

We take a deep dive into our work: developing the machine learning pipeline, starting from pure raw data, to predictions and recommendations

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green apple and red apple being compared reflecting why traditional compsets are holding hotels back

Why Traditional Compsets Are Holding Your Hotel Back

By rethinking compsets dynamically, hotels can adjust pricing, marketing, and offerings, to remain competitive across multiple segments

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neon sign saying it is now o clock reflecting need for hotels to stop focusing on the hype and take action regarding real ai for real revenue management

Stop The Hype: Real AI for Real Revenue Management

The conversation around AI in revenue management is not just about hype – it’s about ensuring successful implementation and impact

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How Ignoring Guest Segmentation Is Hurting Your Profits

By embracing a rigorous segmentation approach, hotels can ensure that each marketing effort is precisely targeted to attract the right guests

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting importance of analysing unconstrained demand

How to Analyse the Unconstrained Demand for Your Hotel (Pt 2)

To get a complete picture of the unconstrained demand for your hotel, it is important to analyse both successes and missed opportunities

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the words competitive pricing written down which can sometimes be reflected by discounting if used in a strategic way with finesse

How To Set Your Spring 2025 Pricing Strategy Today

Spring is a key revenue period, and now is the ideal time to analyze early booking data and optimize your pricing strategy

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