personalization

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

There are three main reasons why hotels may have high unsubscribe rate and it all comes down to one main point: Your emails are not relevant to guest needs 

When using price framing to present guest personalized offers, you want them to see value in their choice, so it becomes more important than price itself

I recently released my 2021 Achieving Customer Amazement research. NB: This is an article from Shep Hyken We surveyed 1,000 consumers in the U.S. and asked them numerous questions about topics […]

The rush to recover revenue is making tech-forward hotel marketers dip their toes back into the long-promised but rarely-realized world of personalization

Hoteliers must ensure they adopt a smart data strategy that is seamlessly able to provide actionable insight from the moment a guest books and arrives

When hotels create guest personas, they can deliver a personalised experience to guests, and in turn, gain trust, loyalty and increase repeat bookings

Creating hotel guest personas is an essential pre-marketing task as it helps you to clarify what to share and the best point in the sales cycle to share it

The most successful businesses let their strategic ambition and aspirational customer experience determine what omnichannel strategy to pursue

Standing out from the crowd has been a perpetual task demanding full attention of any hotel, but has become even more apparent in the post Covid-19 era