personalization

Creating hotel guest personas is an essential pre-marketing task as it helps you to clarify what to share and the best point in the sales cycle to share it

The most successful businesses let their strategic ambition and aspirational customer experience determine what omnichannel strategy to pursue

Standing out from the crowd has been a perpetual task demanding full attention of any hotel, but has become even more apparent in the post Covid-19 era

Having an on-brand design for your website may be the key in connecting with your customers at a time where many uncertainties exist

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

Personalized pricing takes dynamic pricing a step further to better tailor its customer’s real needs. Using this approach shows some advantages for both

Personalization is a great way to grow your relationship with customers, but if done incorrectly it can make people weary of your brand

For casinos to continue attracting a steady stream of customers and revenue, each customer must be presented with a custom-tailored stay experience

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

It’s important to grasp that stay frequency and recency are not the only measures of loyalty. Understanding many facets of loyalty is essential