personalization

We look at why guest personalization is important, and how hotels can personalize the guest experience and encourage loyalty

We explore three ways that mobile technology can remove barriers to personalization, thus paving the way for a seamless and customizable guest journey

The majority of hotels have yet to unleash their full digitization potential. It’s not for lack of trying: 75% of hotel executives support AI marketing

Here are five highly effective ways to personalize the website experience to ensure you maximize conversions on your hotel website

Personalization is not only a crucial capability, it’s one that punches above its weight, whether the company is a digital native or brick-and-mortar player

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

There are three main reasons why hotels may have high unsubscribe rate and it all comes down to one main point: Your emails are not relevant to guest needs 

When using price framing to present guest personalized offers, you want them to see value in their choice, so it becomes more important than price itself

I recently released my 2021 Achieving Customer Amazement research. NB: This is an article from Shep Hyken We surveyed 1,000 consumers in the U.S. and asked them numerous questions about topics […]

The rush to recover revenue is making tech-forward hotel marketers dip their toes back into the long-promised but rarely-realized world of personalization