personalization

Attribute-Based Selling is the logical step forward. It improves guest satisfaction, brand distinction, cart value, conversion and delivers more revenue

When personalizing your review responses, ensure you supply additional information. The best way is by recognising specific aspects the writer spoke about

Your guests want more control. When it comes to their hotel stay, ABS (attribute-based selling) offers the same retail style customization they are after

Hotels can start the personalization of offers when they have insights into the travel reasons, where the guest comes from, and the booking behavior

Personalization today is defined by flexibility and choice. Offering enticing options, hotels can make selling these services to guests more straightforward

In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

What are the essentials for an exemplary experience during a modern hotel stay to achieve the central mission of welcome and guests comfort?

. Loyalty isn’t created overnight. It’s a relationship that requires first-party data, a multichannel strategy, and personalization

We look at why guest personalization is important, and how hotels can personalize the guest experience and encourage loyalty

We explore three ways that mobile technology can remove barriers to personalization, thus paving the way for a seamless and customizable guest journey