personalization
Being Guest-centric Helps to Increase Revenue. But How?
Yes, a guest-centric approach at heart means putting guest data at the centre and every decision should be made based on that
6 Winning Strategies to Increase Direct Bookings
Direct bookings boost profits, enable personalized experiences, data collection, targeted marketing efforts and can foster brand loyalty

How AI Will Shape the Future Hotel Experience
We delve into how AI will revolutionize the hotel sector, transforming everything from personalized guest experiences to operational efficiency
The Hospitality Guest of the Future
The guest of the future lies among the rise of much more granular segments, subsegments and micro-segments focused on guest unique needs and desires

Hop Into Increased Direct Bookings This Easter
This targeted approach allows hotels to forge meaningful connections with guests, crafting memorable stays that capitalize on the festive Easter atmosphere
Unlocking Hyper-Personalization Benefits in Revenue Management
The adoption of hyper-personalization within revenue management brings a multitude of benefits, transforming customer engagement and driving revenue growth
Hyper-Personalization: the Future of Hotel Marketing
Implementing effective hyper-personalization tactics requires a strategic blend. Here are some specific tactics that hotels can implement today
9 Ways to Build a Guest-Centric Hotel
A guest-centric hotel (or a customer-centric operation) prioritizes guest needs and satisfaction over everything else. NB: This is an article from Mews It’s all about creating a personalized experience for guests to […]
Are These 3 Hospitality Trends Raising More Questions Than Answers?
Whether it’s about hospitality technology or adapting to consumers’ behaviors, each new change or innovation should ultimately solve an existing pain
ROI of CRM: Measuring the Impact on Hotel Revenue
When looking at the ROI of CRM, it’s important to see beyond financial metrics and recognise the enhanced guest experiences and streamlined operations