personalization

The future of hospitality lies in combining cutting-edge AI technology with the warmth of human connection – are you ready to step into it?

When developing a loyalty program or strategy to encourage recurring visits, it’s important to tailor the approach to your hotel’s size and portfolio

Hotels that successfully implement personalization can significantly enhance the satisfaction and loyalty of guests

Utilizing data available and adopting advanced personalization technologies, hotels can unlock significant revenue potential and nurture guest relationships

A commercial strategy is critical for maximizing a hotel’s profitability and strengthening its direct relationships with guests

Despite the promises of personalization, mega-chain websites and email marketing often feel generic, bordering on uninteresting, and even annoying

A good PMS allows you to record stay history, contact information, and other details in guest profiles, so you know what makes each person tick

By utilising data, hotels can deliver distinctive, personalised experiences that resonate with each demographic group

Understanding and catering to the distinct preferences and behaviours of the different generational guest is essential for success in the hotel sector

This is not to say that tech and AI are bad, but a reminder that at the end of the day, it’s your people that truly deliver guest personalization