personalisation
3 Guest Experience Tips from Award Winning Hoteliers
Sometimes a great guest experience is a big moment that stands out. But, more often than not, it’s the small details that make a stay memorable
Build Traveler Brand Loyalty with Omnichannel Journeys
Offering cohesive omnichannel experiences has become imperative to capturing travelers’ attention as they interact with brands through various touchpoints
Does an Experienced Hotelier Really Need Analytics?
The importance of analytics in the hospitality industry cannot be overstated, as it provides several critical benefits
Why is Guest Engagement Important for Hoteliers?
A high level of guest engagement can build strong relationships, fostering loyalty and encouraging them to choose your hotel for future stays
Hotel AI Implementation: Busting the Myths and Truths
Hotel AI can offer a level of personalization for guests or potential guests who have never interacted with your hotel before
What is Zero-Party Data? An Overview (and Hot Take) for Hoteliers
Like first-party data, zero-party data comes directly from interactions with your guests. You could say zero-party data is a subcategory of first-party data
Boosting Black Friday Success: Best Practices for Hotels
The success experienced by hotels in 2022, with notable increases in conversion and click rates, underscores the potential impact of Black Friday promotions
5 Examples to Recover Lost Revenue from Cart Abandonment
With a cart abandonment rate for hotels of 80%, and websites converting only a fraction of traffic, the potential revenue left on the table is significant
Transactional Marketing vs Relationship Marketing in Hotel Industry
Relationship marketing can be on the opposite side of transactional marketing. It focuses on building long-term connections and loyalty with guests
The Ever Growing Importance of Personalisation
As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example