personalisation

Sometimes a great guest experience is a big moment that stands out. But, more often than not, it’s the small details that make a stay memorable

Offering cohesive omnichannel experiences has become imperative to capturing travelers’ attention as they interact with brands through various touchpoints

The importance of analytics in the hospitality industry cannot be overstated, as it provides several critical benefits

A high level of guest engagement can build strong relationships, fostering loyalty and encouraging them to choose your hotel for future stays

Hotel AI can offer a level of personalization for guests or potential guests who have never interacted with your hotel before

Like first-party data, zero-party data comes directly from interactions with your guests. You could say zero-party data is a subcategory of first-party data

The success experienced by hotels in 2022, with notable increases in conversion and click rates, underscores the potential impact of Black Friday promotions

With a cart abandonment rate for hotels of 80%, and websites converting only a fraction of traffic, the potential revenue left on the table is significant

Relationship marketing can be on the opposite side of transactional marketing. It focuses on building long-term connections and loyalty with guests

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example