parity

Undercut on Black Friday? How to Keep Parity and Make Most of January Sales

With January sales around the corner, here are tips to help keep track of your parity and catch unexpected rate undercutting as soon as possilbe. Make sure it’s your direct revenue, not the OTAs’

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3 Ways to Tackle Rate Disparity with Wholesalers

Rogue rates or violations of parity are hard to track, especially in wholesaler relationships. This is because many wholesalers are selling contracted rates to uncontracted OTAs, resulting in revenue loss. […]

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Shame On You, Unruly OTAs!

There was a time when transparency and trust were the pillar of a successful partnership. OTAs were, in the last decade, valuable partners for hotels and responsible for a more efficient distribution.

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The Decline of Rate Parity Clauses and What This Means for Hotels

The rate parity spotlight turned to the UK earlier this year, with an agreement between the government and OTAs to cease certain practices around how they merchandise and price hotel […]

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3 Steps to Navigating the Challenge of Hotel Rate Parity

As a distribution manager, does rate parity fall into your “very hard to deal with” basket? If it does, you’re not alone. NB: This is an article from OTA Insight […]

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What Hoteliers Need to Know About Rate Parity

While technology has come a long way to help hoteliers manage today’s dynamic distribution landscape, rate parity remains a constant battle for revenue and distribution managers. NB: This is an […]

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