otas
Heal your Self-Inflicted Wound and Decrease OTA Dependency
NB: This is an article by Max Starkov, President and CEO of HeBS Digital Background: The year of 2016 will be the first in which OTA revenues in the U.S. […]
As Big Players Diversify, Hotels Pursue New Strategies
Way back in the swinging sixties of the internet age (about five years ago), the roles of the major players in the travel industry were quite simple. Google was for […]
Expedia’s view: Publicly available loyalty rates may be bad
NB: This is a viewpoint by Melissa Maher, senior vice president of the Global Partner Group, at Expedia. One of the questions that raised a great deal of discussion was […]
Lowest Available Hotel Rates: A Friend or Foe?
Owing to increased Internet penetration and the booming sharing economy, which has an impact on the lodging sector, the online travel market in Asia-Pacific has grown in recent years. Technology […]
Hotels and the dirty battle with OTAs
From point-of-sale shenanigans to wholesaler tactics and the rise of club rates, hotels of all shapes and sizes are fighting back and it’s not over yet. The battle for direct […]
Booking.com reserves mobile messaging for real-time customers
Booking.com is replacing outdated email communication methods with a streamlined mobile chat within its application, allowing users to submit inquiries and book travel accommodations. Customers can now interact with Booking.com […]
Direct bookings benefit from accessible contact info
In order to gain an advantage in the direct bookings fight with OTAs, one easy fix is to ensure your hotel’s contact information is displayed prominently on your website. One […]
OTAs face possible UK competition investigation
UK-based lawyers at OTAs – Expedia, Priceline and TripAdvisor – are rubbing their hands with glee at the possibility the UK government’s Competition Authority might launch an investigation into the […]
Expedia Argues Hotels Are Losers in Direct Booking Push
Expedia is trying to enlist a new ally — hotel property owners — in its fight against the moves by hotels such as Hilton Worldwide, Marriott International, and Hyatt to increase direct bookings by […]
The key to a successful direct booking strategy
It is well known that online travel agencies (OTAs) are widely used by hotels as part of a diversified distribution strategy. The challenge, however, for independent hotels is that they […]
