otas

Recently, Mr. Richard Warnick, Managing Director and Co-Chairman of CHMWarnick (“CHMW”) wrote an excellent piece in HNN: “Optimizing for Dual Success of Operators, Asset Managers.” In this article Mr. Warnick […]

Expedia today unveiled a rather smart, rather simple little bot for Facebook Messenger. The bot is designed to do one thing and do it well: It helps travelers book hotels. What’s […]

Although the hatred for the OTAs seems to have lessened slightly over the past few years, there are still many hoteliers who are adamantly against listing their rooms on OTAs. […]

Over the past few months, we have started to see a shift in sentiment and resources from the major hotel chains to encourage their clients to book directly. Loyalty programs […]

OTAs, metasearch, wholesalers and traditional travel agencies can be an important part of the mix, but they are no match for booking direct Following the launch of book direct campaigns […]

A raft of acquisitions and digital developments is helping the French chain to become a key player in industry consolidation and a serial entrepreneur has been appointed to help, writes […]

NB: This is a viewpoint by Mike Ford, managing director of SiteMinder. Oh yes, a horse is on its way to Troy as you read this. Or, has it arrived? As […]

A heavy reliance on their bookings means it is unlikely that European hotel operators will dis-intermediate from OTAs any time soon. Phocuswright research revealed at last week’s conference in Dublin found […]

Are hotels direct booking efforts really working? That was the question on many analysts’ minds during the first quarter earnings calls hosted by major U.S. hotel companies. While Hilton and […]

NB: This is an article by Max Starkov, President and CEO of HeBS Digital Background: The year of 2016 will be the first in which OTA revenues in the U.S. […]