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Social listening will help you better understand how changes are trending among your consumer base – in a hotelier’s case, that would be future guests

Integrating your chatbot with a booking engine means your bot can now guide your guests into completing their reservation from within the same conversation

Travelers hungry for hotels are ready to commit to spontaneity, with 29% claiming they’d drop it all and leave the same day if given the opportunity

Saying upfront that OTA is better than direct booking or vice versa isn’t valid. So, let us look at the similarities and the differences between both.

With the tremendous rise in the number of users, hotel WhatsApp marketing is the new technique to stay connected with a large number of guests

Many prefer a desktop device to make final purchase, that introduces the potential to lose conversions. Retargeting is an effective way to reclaim them

If optimism turns into reality, hotels could see the first signs of leisure guests to capture, followed later in the year 2022 by business travelers

The key to running promotions at times of high demand and competition is to plan ahead and entice your potential guests to consider booking early

Just like you should not depend on only a selected OTAs for bookings, you should not also depend only on OTAs to get your bookings

The entry into force of PSD2, means it is time to think about implementing a good payment processor or PSP and integrate it into your booking engine