Online

Google is penetrating the hotel distribution vertical with Google Hotel Ads. What does this offer hotels in terms of revenue management and marketing?

Carefully planning offers and showcasing effectively across your site, will not only drive more guests to book direct but return without OTAs being involved

If your content and imagery is refreshed, it can encourage travellers to visit other pages and explore the site further which might help convert a booking 

The initial website exposure is the first step in convincing guests that your hotel is their perfect match and that exposure begins on the landing page

Even if you are unable to offer the cheapest rate online, the data shows that when a hotel’s prices are in parity on metasearch conversion rate doubles

Demand for travel to Spanish destinations is in sharp decline and the negative trend is continuing for third consecutive week; due to worsening fourth wave

Using colour psychology to increase bookings isn’t about “tricking” guests. It’s about being aware of how your hotel brand’s colours convey the right mood

Evan though domestic demand has returned, and exceeded some pre-pandemic levels, the lack of international travel means a reduced overall travel market

The recent rise in direct bookings was an unexpected boon for hoteliers, and it might be a sign of the direction the industry is heading

Responding to good reviews is easy, some wonder if it’s worth doing. Reviewer was happy, why spend time on them? The answer, with online reviews, is twofold