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Whatsapp marketing is a great opportunity to reinforce your brand and build long-lasting customer relationships. Test on a small scale to see if it works

How is a travel marketer to choose which social platforms to advertise on? From TikTok, to SnapChat, to Pinterest, there is no shortage of options

2021 is giving us the chance to improve our hotel online marketing. Here are some social media tips to increase getting signatures in your guestbook

Only a few hotels have a well planned marketing strategy in place. Others end up making avoidable mistakes that cost them their reputation and business

Does your hotel website design lean on stock photography to better communicate your story? Are there gaps that could be filled with stock?

While 2021 might not be the boom we were hoping for, Google has stepped up to the challenge to help the hotel industry with what they know best – data

Attracting new Guests to our hotels, whether business or, more likely, leisure travelers, starts with tapping into the root cause of their travel motivation

Hotel Distribution, which is our our battlefield, will be affected by an increasing number of players who will put forth various actions to win the deal

Hotels can attract local and domestic guests by focusing on experiences people are craving now, following these actions to capitalize on existing demand

Whilst a relatively new concept, gamification could be a powerful tool in raising guest loyalty, boosting website traffic, and increasing engagement